Go to Market Function for SaaS Scale Up

Overview

Building the EMEA GTM function for a global SaaS scale-up from market entry through to post-IPO growth.

The Client

A globally recognised e-commerce SaaS platform that expanded into the UK ahead of its multi-billion-dollar IPO, with no existing regional team or brand presence.

The Challenge

They needed to establish a full commercial organisation from scratch, including AEs, marketing, operations and leadership roles, while competing for talent against established tech brands.

The Solution

Working hand-in-hand with their regional leadership, we developed a hiring roadmap for the UK and Europe.

We built their first GTM teams, securing enterprise and mid-market AEs, marketing and ops specialists, and senior leaders. This enabled them to scale from zero UK presence to a fully operational EMEA revenue engine, supporting sustained international growth.